Introducing Penguin Random House

Yesterday was a big day in the publishing industry as the Random House Penguin merger, which was first announced this past fall, became official. Together as one company Penguin Random House will be the biggest name in the publishing industry. In an interview Markus Dohle, former CEO of Random House, and now CEO of Penguin Random House said,

Today, Penguin and Random House officially unite to create the first truly global trade book publishing company…Together, we will give our authors unprecedented resources to help them reach global audiences—and we will provide readers with unparalleled diversity and choice for future reading. Connecting authors and readers is, and will be, at the heart of all we strive to accomplish together.

The focus of the merger, Dohle emphasized,  is to continue providing readers with good books, and Penguin Random House has the chance to be a brand new company while keeping the high quality reputations of both companies under their belt. The merger will also allow the company to compete more with Amazon, which introduced publishing capabilities to its users earlier this year.

It is hard to predict what will happen in the aftermath of this merger, as it is hard to predict anything in the publishing industry at the moment. As Penguin author, Harlan Coben told Forbes Magazine,

This business so constantly changes that whatever we’re talking about now will be nonsense a few years from now.

The people at Digital Book World  had some fun speculating on the new Penguin Random House Logo, but in the meantime we will have to keep an eye 0n Penguin Random House  – not Random Penguin, or Random Penguin House unfortunately – and see what happens.

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