The Dynamic Duo

A few months ago I talked about publishing – self publishing vs. traditional publishing. Initially the two seem to be on opposite ends of the spectrum. Either you do one or the other. However, based on an article in yesterday’s NY Times, that might no longer be the case.

According to the Times, many authors who are already represented by agencies are choosing to self publish their books rather than going through traditional publishing houses. ICM Partners, for example, is starting their own self publishing service. Authors at other agencies, such as InkWell Management, and Trident Media Group are also choosing the self publishing route. Simon & Schuster is also creating its own self publishing house the Times says.

Personally, I find this to be an interesting and hopeful combination of self and main stream publishing venues. By self publishing, an author can get a larger percentage back on the sales, but with a literary agency and/or publishing house, they would have a stronger professional support group than if they were to just publishing on their own .

Agencies or publishing houses could also assist with elements of the process, such as jacket design, marketing, and professional contacts with self publishing mediums, such as Amazon. Self publishing, as I said in my last article, also widens the field for authors and potential successes. The Times points out that many of the titles that have hit the best seller list this year have been self published books.

All in all, this will be an interesting development to watch in the publishing world.

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One thought on “The Dynamic Duo

  1. Marketing… that’s piece that scares me about self-publishing the most. Writing I can do, self-promotion scares the bejeebers out of me. But, then again so does trying to get the attention of agents and publishers and the whole rejection cycle. It’s kind of a catch 22 for an introvert.

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